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Comprehensive Privacy Notice for website users

Last updated: July 24, 2026

1.Identity of the data controllers

In compliance with the provisions of Mexico's Federal Law on the Protection of Personal Data Held by Private Parties and other applicable regulations, SULTANA PACKAGING, S.A. de C.V.; CARTONAJES SULTANA, S. de R.L. de C.V.; and SULTANA PACKAGING CORP., hereinafter jointly referred to as “SULTANA PACKAGING GROUP” or “the Controllers,” make this Privacy Notice available to data subjects.

Each of the aforementioned companies shall be responsible for the personal data it collects and processes within the scope of its respective operations and of the relationship it maintains with the data subject.

For the purposes of this Privacy Notice and for handling requests related to personal data, the Controllers designate the following address: Carretera Tijuana–Tecate km 160 y Avenida Palmera núm. 12341, Fideicomiso El Florido, Tijuana, Baja California, Mexico.

The contact channel for matters related to the protection of personal data is:

privacy@sultanapkg.com

2.Personal data we collect

Through the contact forms and information or quote requests available on the sultanapkg.com website, we may collect the following personal data:

  • Full name.
  • Email address.
  • Telephone number.
  • Name of the company you represent, where applicable.
  • Information included by the data subject in their message.
  • Information related to products, services, projects or quote requests.
  • Any other information the data subject voluntarily provides through the fields available on the site.

When a user chats with the website's virtual assistant, we retain the content of that conversation — the questions written and the assistant's replies — along with the page the chat was opened from, the language, and a random identifier used solely to group the messages of a single conversation, which does not identify the person on its own. This information is used to handle the request, improve the assistant's answers, and follow up commercially when the person provides their contact details. Please do not enter sensitive or confidential information in the chat.

Likewise, through cookies, Google Analytics and similar technologies, we may obtain certain technical and browsing data, depending on the device configuration, browser and the user's privacy preferences, such as:

  • IP address.
  • Browser type.
  • Device type.
  • Operating system.
  • Date and time of access.
  • Pages visited.
  • Approximate session duration.
  • Source or referrer of the visit.
  • Approximate geographic location.
  • Interactions performed within the site.
  • Identifiers related to analytics cookies.

3.Sensitive personal data

The Controllers do not intentionally collect sensitive personal data through the forms available on the website.

We ask users to refrain from providing information related to their health status, racial or ethnic origin, genetic information, religious, philosophical or moral beliefs, political opinions, sexual preference or any other data that may be considered sensitive.

If a person voluntarily provides this type of information without it having been requested, the Controllers will endeavor to delete it when it is not necessary to handle the request.

4.Primary purposes

The personal data collected through the website will be used for the following primary and necessary purposes:

  • Identify and contact the requesting person.
  • Respond to questions, comments or information requests.
  • Prepare, send and follow up on quotes.
  • Analyze the characteristics and technical or commercial needs of the requested projects.
  • Provide information about the products and services of SULTANA PACKAGING GROUP.
  • Follow up with prospects and customers.
  • Maintain communication related to requests, quotes, products or services.
  • Route requests to the appropriate company or area within SULTANA PACKAGING GROUP.
  • Handle clarifications, comments, complaints or service requests.
  • Prevent misuse of the site, security incidents, fraud or unlawful activities.
  • Maintain the security and proper functioning of the website.
  • Comply with applicable legal, contractual, tax, administrative or judicial obligations.

These purposes are necessary to handle the requests made through the website.

5.Secondary purposes

Additionally, contact personal data may be used for the following secondary purposes:

  • Send promotions, news, offers and commercial information.
  • Communicate launches or information about products and services.
  • Send newsletters or institutional communications.
  • Conduct satisfaction surveys.
  • Produce statistics and market analysis.
  • Measure the effectiveness of our communications and campaigns.
  • Understand the commercial preferences of customers and prospects.

The data subject may object to the processing of their data for these purposes by sending an email to privacy@sultanapkg.com. In the subject line they must state: “Restriction of commercial communications”.

Objecting to processing for secondary purposes will not affect the handling of requests, quotes or services. When forms are used to obtain authorization to send advertising or promotions, consent must be requested through a separate, voluntary option.

6.Consent

By providing their personal data through the website, after this Privacy Notice has been made available to them, the data subject consents to its processing for the primary purposes described herein.

Consent for secondary purposes may be denied or revoked at any time via the email privacy@sultanapkg.com or by using the unsubscribe mechanisms included in electronic communications.

The data subject may withdraw their consent without retroactive effect, provided the processing is not necessary to comply with a legal or contractual obligation or one arising from the existing relationship with any of the Controllers.

7.Technology providers and processors

For the operation, maintenance, security and analysis of the website, the Controllers may use technology providers that process information on behalf of and following the instructions of SULTANA PACKAGING GROUP. Such providers may include services related to:

  • Hosting and administration of the website.
  • Email services.
  • Form management.
  • IT security.
  • Data backup.
  • Technology support and maintenance.
  • Website analytics and measurement.
  • Management of cookies and privacy preferences.

These providers must process the information solely to provide the contracted services and will be subject to applicable privacy, security and confidentiality obligations.

8.Transfers of personal data

Personal data may be shared among SULTANA PACKAGING, S.A. de C.V.; CARTONAJES SULTANA, S. de R.L. de C.V.; and SULTANA PACKAGING CORP., when necessary to handle a request, route a quote, provide a service or maintain a commercial relationship.

Information may be shared among companies belonging to the same group when they operate under compatible internal personal-data protection processes and policies.

Likewise, data may be transferred without the need to obtain additional consent when:

  • The transfer is provided for or permitted by a legal provision.
  • It is required by a competent authority through a duly substantiated request.
  • It is necessary to comply with a legal obligation.
  • It is necessary to enter into or perform a contract in the interest of the data subject.
  • It is necessary to maintain or fulfill a legal relationship between the data subject and any of the Controllers.
  • It is necessary for the recognition, exercise or defense of a right.

Except for the cases permitted by applicable law, the Controllers will not carry out transfers of personal data that require consent without first obtaining the corresponding authorization. Transfers among companies of the same group operating under the same internal processes and policies may be carried out without additional consent in the cases provided for by law.

9.Google Analytics

The website uses Google Analytics, a measurement and analytics tool that provides statistical insight into how users interact with the site.

Depending on the configuration implemented and the preferences selected by the user, Google Analytics may use cookies and similar technologies to obtain information related to:

  • Pages visited.
  • Approximate session duration.
  • Browser type.
  • Device type.
  • Operating system.
  • IP address.
  • Approximate geographic location.
  • Source of the visit.
  • Interactions performed within the site.
  • Session or cookie identifiers.

The information obtained through this tool will be used to measure the approximate number of visitors, analyze site performance, detect errors or navigation problems, identify the most relevant content, improve the structure and experience of the website and produce general browsing statistics.

Google Analytics uses cookie-associated identifiers, such as _ga, to distinguish users and sessions. Google also provides mechanisms to adapt how its tags behave based on the choices made in a consent banner.

10.Cookies and similar technologies

The website uses first-party and third-party cookies.

Necessary cookies. They enable basic functionality, security and proper navigation within the website. These cookies cannot be disabled from the consent manager when they are strictly necessary to provide the service requested by the user.

Analytics cookies. They provide statistical information about the use and performance of the website. This category includes cookies related to Google Analytics. The user may accept, reject or configure analytics cookies through the banner or cookie manager available on the website.

Cookie preferences may be modified later through the configuration mechanism available on the site. For detailed information about the cookies used, their purposes and duration, the user may consult the Cookie Notice available at sultanapkg.com.

11.ARCO Rights

The data subject or their legal representative may exercise at any time their rights of:

  • Access: to know what personal data is held and the conditions of its processing.
  • Rectification: to request the correction or updating of inaccurate, incomplete or outdated data.
  • Cancellation: to request that the data be deleted when legally appropriate.
  • Objection: to request that the processing of the data be suspended or ceased for certain purposes, where there is a legitimate reason.

To exercise any of these rights, you must send a request to privacy@sultanapkg.com. The request must contain:

  1. Full name of the data subject.
  2. Address, email or another means to receive notifications.
  3. Documents that prove their identity.
  4. Where applicable, documents proving the identity and authority of their legal representative.
  5. A clear description of the personal data related to the request.
  6. The ARCO right they wish to exercise.
  7. A clear description of what is being requested.
  8. Information or documentation that facilitates locating their data.
  9. For rectification requests, the correct information and the documentation supporting the requested change.

The Controllers will communicate the decision adopted within a maximum of 20 business days from receipt of the request. When the request is granted, it will take effect within the 15 business days following the date on which the response is communicated.

These periods may be extended once for an equal period when the circumstances of the case justify it. The above requirements and periods correspond to articles 28 to 31 of the applicable law. Exercising ARCO rights is free of charge; only the reasonable costs of reproduction, copies or shipping that may apply can be charged.

12.Revocation of consent

The data subject may revoke the consent granted for the processing of their personal data by sending a request to privacy@sultanapkg.com. In the subject line they must state: “Revocation of consent”. The request must state:

  • Full name.
  • A means to receive notifications.
  • The data or processing for which they wish to revoke consent.
  • Documentation that proves their identity.

Revocation will not have retroactive effect and may not be granted when the processing is necessary to comply with a legal or contractual obligation or one arising from an ongoing relationship.

13.Limitation of use or disclosure

The data subject may request that their personal data no longer be used for promotions, advertising or commercial communications. The request must be sent to privacy@sultanapkg.com. In the subject line they must state: “Limitation of use of personal data”.

They may also use the unsubscribe mechanisms included in the commercial emails sent by SULTANA PACKAGING GROUP.

14.Data retention

Personal data will be retained for as long as necessary to fulfill the purposes for which it was collected and for the periods established by applicable legal, tax, administrative, contractual or regulatory provisions.

Conversations held with the website's virtual assistant are retained for a maximum of 12 months from the date of the conversation, after which they are deleted automatically. Contact details provided within the chat to request a quote are retained under the periods applicable to quote requests.

Once the purposes have been fulfilled and the applicable retention periods have ended, the data will be blocked and subsequently deleted or anonymized in accordance with the Controllers' internal procedures.

15.Security and confidentiality

The Controllers will maintain reasonable administrative, technical and physical measures to protect personal data against damage, loss, alteration, destruction, or unauthorized use, access, disclosure or processing.

Personnel and providers involved in any stage of the processing must maintain the confidentiality of personal data, even after their relationship with the Controllers ends.

When a security breach occurs that significantly affects the property or moral rights of data subjects, the corresponding notifications will be made in accordance with applicable law.

16.Links to other sites

The website may contain links to pages, platforms or social networks operated by third parties. SULTANA PACKAGING GROUP does not control the privacy practices of those external sites. When the user leaves sultanapkg.com, they should review the privacy notices and policies of the site they visit.

17.Changes to the Privacy Notice

This Privacy Notice may be modified or updated as a result of:

  • Legal or regulatory changes.
  • Changes in privacy practices.
  • Technological changes.
  • The addition of new products or services.
  • Changes in the purposes of processing.
  • Changes in the operation of the website.

The updated version will be available in the Privacy Notice section of the sultanapkg.com website. When changes are substantial, they may be communicated through a visible notice on the site or through the contact details provided by the data subject, where appropriate.

18.Competent authority

If the data subject considers that their right to the protection of personal data has been violated, they may file the corresponding request or complaint with the Secretaría Anticorrupción y Buen Gobierno (Ministry of Anti-Corruption and Good Governance), in accordance with applicable law. The law expressly identifies that Ministry as the competent authority in this matter.

19.Contact

SULTANA PACKAGING GROUP

Email: privacy@sultanapkg.com

Contact address: Carretera Tijuana–Tecate km 160 y Avenida Palmera núm. 12341, Fideicomiso El Florido, Tijuana, Baja California, Mexico.

Website: sultanapkg.com

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